Unipay Connect – Shabnam Shamloo

Personas

Crafting personas based on research insights provides a concise, user-focused representation, aiding a better understanding of their needs and guiding a user-centric design approach.

Personas

Crafting personas based on research insights provides a concise, user-focused representation, aiding a better understanding of their needs and guiding a user-centric design approach.

Benchmarking

I benchmarked against seven direct and indirect competitors to understand how we measure up in the field, guiding improvements and helping us stand out.

User Interview

User interviews for Unipay Connect involved conversations with a diverse group of 7 participants, each sharing their experiences with online banking. Through one-on-one interactions, we gathered valuable insights into user preferences, usability, and overall satisfaction, providing essential feedback for refining the app’s design and functionality tailored especially for Generation Z.

Financial Education Gap

Limited financial knowledge and complex banking terminology contribute to mistrust and alienation, highlighting the need for improved financial education.

Solution:

Implement user-friendly educational resources within the app to enhance financial literacy, simplifying complex terms and fostering a sense of confidence among users.

Trust and Transparency

Users prioritize security, trust, and clear information, indicating that enhancing transparency and offering tailored products could engage them effectively.

Solution:

Establish clear communication channels within the app, ensuring transparent information about policies, fees, and services to build trust among users.

Loyalty Factors

Discounts and gifts play a role in fostering loyalty, but excessive offerings may lead to mistrust; flexible discounts with no restrictions are crucial for retaining a non-loyal audience.

Solution:

Offer personalized loyalty programs that cater to individual preferences, ensuring discounts and gifts are relevant, fostering genuine loyalty without appearing overly promotional.

Influencer Impact

Young users heavily rely on influencers for banking choices, primarily sticking to basic services, revealing a preference for simplicity in transactions.

Solution:

Collaborate with influencers to showcase the full range of banking services, encouraging a more comprehensive engagement beyond basic accounts and cards.

Sitemap

Sitemap is an overall map of our intended program. It aids the designer in expediting their work, while allowing the client to provide comprehensive feedback before

Hi-fi Wireframe

Hi-fi UI wireframes enhance design with detailed visuals and interactions, providing a comprehensive view before final development stages.

Next step

This case study initiates the design process for Unipay Connect. Subsequent stages will involve usability testing, iterative refinement, and strategic analysis to promote its value proposition and enhance partner engagement.

What I’ve learned

Designing UX/UI processes tailored for banking and transaction-related interfaces.
Implementing security processes seamlessly into UX/UI designs
Creating systems with visual expressions that evoke trust and reliability in users.

My other case studies

Vaccine Magazine

A digital platform to cover news, features and explainers from every corner of global health.

International Learning House

A learning management system to innovate solutions to support disadvantaged learners.

Global Peatlands Initiative

Design of a platform to save the world’s largest terrestrial organic carbon stock